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Brandon Ward

Writing

Ship Faster Without Breaking Teams

Published 2024-10-01

Moving a team from quarterly drops to weekly releases is about predictability, not heroics. Tighten promotion gates, keep environments boring, and measure leading indicators like time-to-rollback and mean build health—not just deployment counts.

  • Keep artifacts immutable and promotion-driven.
  • Build preflight checks that are fast and noisy when they fail.
  • Invest in observability before dialing up cadence so incidents get smaller, not louder.

Most wins came from deleting steps, not adding new ones. Smaller batches, cleaner feedback, calmer teams.

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